Short and compelling animated videos can easily explain concepts, products, and services by breaking them down into simple and attractive motion visuals. Animated explainers are also particularly useful for sharing ideas in a world with short attention spans and a craving for flashy images and content.
Every marketing video starts with a conversation about an idea. Our team of researchers talks with you to learn as much about your product, service, or issue as possible. The process of research also evaluates the market to figure out the best method for putting out the right message in the best way for your brand.
The script is a crucial element in creating a killer explainer video. Before a single image is even put into motion for the explainer video, we talk to you to plan the concept.
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Our video production creative team puts their heads together for nailing the right concept which is then fleshed out into a full script. The key is to present the message in the simplest, most comprehensive manner to your target audience.
We will send you several mood boards (a type of collage consisting of images intended to project a particular style or concept) and sketch out a storyboard that shows how the script will play out – scene by scene.
Next we will send you 2-3 custom, full-color visuals that will give you an accurate idea of what the finished video will look like. Depending on your video, this may include text, characters, backgrounds, icons and more. After you sign off, we will create the full story with the final visuals. This process includes the design of all the characters and the environments in the animated explainer video.
Storyboarding Intensive Class
The most engaging male or female voices with the right accent are selected from our pool of talent to set the right pace for the animated explainer video. The perfect voice over reinforces the message of the video and can make a world of a difference.
Once the script and storyboard are approved, we move on to putting the words into action. The animation & motion graphics phases involve building the necessary images to go with the message. This phase requires great attention to detail and each step ensures that the visuals created in the production stage reflect the initial concept.
This is the stage that gives the video its final look. Post-production involves the complete process of creating and editing the sound mixing, background music, and graphics including lower thirds. Once the video is finalized, we send it to you for feedback and make any needed revisions.
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Production is the actual work process of making the video. So then, pre-production is everything before that. Research, concept talks, and scriptwriting are all part of the pre-production process. Production officially begins when visuals start being created.
Post-Production is the final stage of animation production: everything that comes after the main production is finished. It includes the final polishing of animation, editing, adding the soundtrack and sound effects. After the video is ready for export, you can render it in a format and dimensions that fit your delivery channels.
Animation production pipeline is essentially the workflow, and there’s a very specific order that the work has to move in. Generally, an animated video production pipeline flows like this:
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Depending on your marketing goals, we’ll send you references (including prior videos and mood boards) that we may think could fit your business and you’ll make your choice.
Just sometimes the images need to have been created in a scalable (vector) format so that we can work with them and they’ll look crisp in video form.
Sometimes visuals created for websites and design aren’t made that way and look poor when used in video. However, if we can re-create the visual in a vector format, then it is possible.
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Yes. We save all assets and project files in case you’d like to make any changes or adjustments in the future. This can happen when a logo or slogan changes.
Sure. We will also help you edit it and make sure it works well as an animated video. Many provided scripts are well written but without animation in mind so we are happy to help make sure everything is aligned to work in the animated explainer video style.
We use the best, industry standard software on the market which is the Adobe suite of products. It includes Photoshop and Illustrator for creating visuals, After Effects for animation and effects, and Premiere for editing and finalization.
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When you work with Yans, you get the talents of an entire team. This generally includes a creative director managing the project, a scriptwriter, two 2D animators, storyboard artist, 2 illustrators, VO artist, sound designer, and editor.
For example, if we are at the animation stage, we can’t go back and make script changes. Building a video is like building a house — once the windows are in you’ve moved on to painting the walls, the amount of time, money, and work needed to go back and change where the windows are is pretty much impossible. That is why we make sure everything is finalized before moving to the next step.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the When inside of nested selector system.
We’d love to hear about the project you have in mind. Drop us a note here and we’ll get back to you within 24 hours.We’ve got an exciting live event lineup for you to discover during ArtStation Animation Week 2023! Read on for a day-by-day breakdown of what’s coming up.
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Artist Ana Beltran will be answering your questions about the animation industry, live on her ArtStation Blogs page, on Tuesday June 13th from 2 to 4 PM ET.
Ana is currently an Animator and Visual Effects Designer in the themed entertainment industry. Some projects she has worked on include Super Nintendo World for Universal Studios,
With Remi Larroque (Head of Art), Dave Normand (Head of Department – Animation), Steve Jubinville (Modeling Supervisor) and Marie-Eve Bertrand (Talent Attraction Specialist) and answer your questions about animated features, and general questions about working in animation live on their ArtStation Blogs page, on Thursday June 15th from 10 to 11 AM ET.
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Squeeze specializes in high-quality CG animation, creating character animations with a strong personality. The studio stands out for its ability to provide solid technical execution, coupled with a high level of artistic performance, thanks to its experienced and talented team.
Project with Patrick Finley (Environment Art Director) Jason Anastas (Animation Supervisor) and Iva Datseva (Talent Acquisition Coordinator) to answer your questions about animated features, repurposing content for gaming and general questions about working in animation live on their ArtStation Blogs page, on Thursday June 15th from 2 to 3 PM ET.
BRON Digital is a state-of-the-art virtual production company that uses Unreal Engine at its core. They provide a comprehensive breakdown and development of IPs—matching clients with the appropriate virtual production tools to provide a seamless journey for creatives into the digital future across a variety of mediums and platforms.
A Guide To Animation Schools And How To Become An Animator
Video will discuss the ins and outs of creating a short animated film. Michael is joined by former students Tyler Adams, Rose Kochanek, Robert Curtis, and Edgar Diaz.
Animation Libation Studios is a virtual animation studio creating original content with recent college graduates and industry professionals. Their vision is to go beyond the boundaries of animation, create amazing worlds, and bring to life the unique characters and creatures that inhabit them.
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