TikTok announced this morning it’s expanding its TikTok LIVE platform, which currently allows creators to livestream to fans while responding to viewer comments and questions and accept virtual gifts. Now, the LIVE experience will include a number of new features for creators to make it more competitive with platforms like Instagram Live, including the ability to go live with others, host Q&As, use moderators and improved keyword filters, and more.
📣 New LIVE Events features 📣 Introducing 3️⃣ new ways for you to connect and create with your community—LIVE Events, go LIVE together & LIVE Q&A ft. matt_and_omar! Discover more 👉 https://t.co/TF8SN89MiS pic.twitter.com/azmZt1OXhV — TikTok Creators (@tiktokcreators) July 20, 2021
According to TikTok, select markets have already had access to LIVE Events, which is a new tool that lets creators better plan their upcoming LIVE sessions.
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Creators can schedule and promote their event in advance to build anticipation across their community, while fans can discover, register, and then get notifications and reminders when the LIVE Event is about to begin. Scheduling tools are a fairly common baseline feature for livestreaming platforms to offer, so it makes sense that TikTok would add this.
To use this feature, creators can select the LIVE Events icon from the top-right corner of their profile page, then name the event, list the start time and write a brief description. Once they hit create, the LIVE event will go through a brief review process before being visible to the rest of TikTok.
After the event is scheduled, creators can share it through in-app messages, promote with a TikTok video using a LIVE countdown sticker or promote it outside of TikTok. They can also make changes or even delete the event. As they plan for their event, TikTok will show how many people have already registered to attend to better inform creators’ promotional efforts.
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This feature had already become available in the U.S., Canada, Australia and New Zealand, but is now testing in other global markets, the company said.
Creators can also now go live with others in order to benefit from the combined audience. Currently, the ability to go live with one other co-host is available worldwide, but TikTok is testing going live with multiple hosts in select regions. For comparison, Instagram this year launched the ability for creators to go live with up to four others in Live Rooms.
Meanwhile, TikTok’s LIVE Q&As allow audience members to ask questions during the creator’s livestreams. Creators can view these questions in their stream chat from a separate panel and have the option to show the questions to all viewers and answer them formally through the existing Q&A tools.
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Another new tool allows creators to assign trusted moderators to manage their streams before a livestream starts. These moderators will have the ability to mute and block users from the chat as needed. The keyword filtering tool, which blocks words the creators don’t want to appear in their chats, has also been expanded to support up to 200 terms.
Over the next few weeks, TikTok will also introduce a way for hosts and moderators to temporarily mute viewers and remove comments.
For viewers, meanwhile, TikTok will make it easier to find LIVE videos to watch. Soon, users will be able to tune into LIVE videos directly from the For You Feed and Following pages, by tapping on the new LIVE button, which some may already have, then the “Explore” button, which launches a side panel where they can browse the various LIVE videos available now.
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Viewers will also be prompted to reconsider their comments during the livestream if the system detects they’re about to post something potentially harmful or abusive. TikTok has used prompts before to flag unsubstantiated claims in videos its fact-checkers couldn’t verify and it has used a similar prompt to address potentially bullying comments.
Livestream viewers can also now use picture-in-picture mode on iOS and Android to watch LIVE videos while continuing to use their phone.
The TikTok LIVE experience became particularly popular during the pandemic. And while the company declined to share exact viewer metrics for its livestreams, it said that the number of people going live and the number of people watching LIVE videos had doubled over the last year. These videos may be helping to fuel demand for the app as well, as a recent report from Sensor Tower noted TikTok became the first non-Facebook app to reach 3 billion downloads worldwide, despite being banned in India.
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The report also noted that in Q2 2021 the app saw its greatest quarter-over-quarter growth in consumer spending in a year’s time, climbing 39% to $534.6 million, up from $384.7 million in the previous quarter. This could signal increased interest in livestreams, as that’s where creators tend to generate revenue through virtual gifts.
TikTok’s LIVE platform is only open to users over the age of 16, and it regularly removes those who the system detects may be underage. (Asked about a recent purge, TikTok said it’s just enforcing its existing guidelines.) It also bans accounts that impersonate or mislead the community about their identity, it said.TikTok launched a new feature today that is basically just a copy of BeReal, the buzzy French social app that’s been steadily gaining popularity. BeReal invites users to take a front and back camera photo at a random time every day, designed to capture a more authentic picture of what our friends are doing all day (but, of course, you can just wait to post until you’re doing something interesting). Snapchat and Instagram have already launched front and back camera features, and Instagram is rumored to be working on its own time-based, ephemeral feature. But TikTok beat its competitors to the punch by being the first app to just outright cut-and-paste BeReal into its platform.
“TikTok Now invites you and your friends to capture what you’re doing in the moment using your device’s front and back camera, ” the company’s blog reads. “You’ll receive a daily prompt to capture a 10-second video or a static photo to easily share what you’re up to.”
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Every day when the BeReal goes out, users get a push notification telling them that “it’s time to BeReal, ” bookended by alert emojis. TikTok’s notification looks the same — users are notified between lightning emojis that it is “Time to Now, ” which admittedly does not have the same ring to it as BeReal.
TikTok says that the feature is now available for U.S. users. In the mockup images, it looks like “Now” has earned valuable real estate on the bottom navigation bar, next to the posting button. On our end at least, we don’t see the feature yet. TikTok added that in other regions, TikTok Now may be downloadable as a standalone app.
BeReal comes with its own privacy concerns — if you aren’t careful to turn off your location, you might accidentally be sharing exactly where you live, down to the street name, with all of your friends. Sure, BeReal is intended for use in your main social circle, but come on. It’s the internet. There’s a public feed! In the mockup images TikTok shared, location doesn’t appear to be part of the TikTok Now interface.
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So, at launch, TikTok Now has some built-in privacy features. Like TikTok itself, if someone under the age of 16 registers for a standalone TikTok Now app, their account will be set to private by default. Plus, users must be 18 to share their
TikTok Now posts on the Explore Feed. For users 13 to 15, only your friends — people you follow who follow you back — will be able to comment on your posts. Even for users 18+, the default setting will allow only friends to view your posts, even though they can change their settings to share with the world if they so desire.
It always feels like a bit of a cheap shot when all the social apps copy each other. How many apps have a TikTok clone now? But BeReal isn’t part of a massive tech giant like Instagram or YouTube — according to Crunchbase, the company has fewer than 50 employees. So it goes.Whether they are idols or not, it seems like almost everyone in Korea has a clear complexion and is naturally thin. Some might assume that Korean skincare and diet are just that much better than the rest of the world. While the country does have great cuisine and beauty products, it’s much more than just that.
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The truth is nothing we see online is 100% real. Everything is filtered to show the best version of themselves, whether they intend to or not.
TikToker AVA (@glowwithava) shared a video explaining the main difference between the American and Korean versions of the app. She showed that she had a phone bought in the United States and one from South Korea.
Her features altered quite a bit. Despite turning the filter off on both phones, she appeared with lighter and clearer skin and a smaller face. Even her eyes and lips looked different.
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International netizens were shocked to see not just the stark difference but that Korean users couldn’t even
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